Some new Internet marketers wonder whether they should take up article marketing or blogging. The question is often asked, “Which is better for building links.” The answer is both of them. Best .
What you need to understand about article marketing is it’s a long-term strategy, just like good white hat search engine optimization. Your chances of building a lot of links in a short time with articles are pretty slim unless you have one particular article go viral, and that’s rare. But it does happen. Short term possibilities are much better with blogging, though the long-term benefits of a single blog post are much less than they are with a single article. Again, unless that one blog post goes viral, which does happen.
The trick to building links is you have to know your medium. I like mixing the strategies and tactics to take a blended approach to build relevant one way links over time. If you use both articles and blogs then you can build a solid base of inbound links using various key phrases and link building tactics from both tools. You’ll build a much better business that way and a lot more links.
Premium WordPress Themes – Back Links
Almost everyone knows that back links are important to a long term search engine optimization strategy, but there is some confusion about just where to go to get them. Well, you don’t have to go far. In fact, Google your most important keywords and add “blog” without the quotes after it. Then start leaving relevant comments on the blog posts.
Yes, it really is that easy, but be careful not to spam the blogs. Leave real valuable comments, not just spammy fluff.
Should you be concerned with Google Page Rank? Not really. Low Google Page Rank sites benefit you too. Just not as much. The key is to build your back link arsenal.
There really are two ways to approach building links. You can go for the high Page Rank sites and leave the low PR sites alone, but there are fewer high PR sites so you’ll get fewer links. But they will be worth more. Or you can build up a lot of low Page Ran k links. Either way, you’ll get to the same place in about the same amount of time. The third way you can build links is just to build links and not think about Google Page Rank. You’ll end up getting links from high PR sites and low PR sites and you’ll build your link arsenal more naturally.
Premium WordPress Themes – Press Releases
Let’s say you have an event coming up and you want to promote it online. Can you write a press release and optimize it so that it ranks in the search engines? Yes you can.
In fact, optimizing a press release is much like optimizing anything else – website, article, blog, etc. You have to have the right amount of keywords in the right places, links, etc.
The first place to optimize your press release is in the headline. Make sure you write an attention-grabbing headline that uses your keyword and put the keyword near the beginning of the headline. Also, write a killer first sentence using your keyword and sprinkle the keyword throughout the press release too.
Links are not essential, but if you’re going to include links (and I recommend that you do) then make sure that you include the right number of links. Don’t overdo it. And make sure that they point to the right websites and web pages. You’ll also want to include your keywords in those links to get the anchor text. As you can see, all the same rules for SEO apply to press releases so just follow the rules of good clean white hat search engine optimization and you should do fine.
Premium WordPress Themes – Internal Link Structure
Much has been said of links, but it’s mostly inbound links that get all the attention. Internal links – links that point from one page of your website to another – should also be considered a part of your overall link structure.
Internal links can have a big impact on your overall SEO. There are a couple of primary ways to make sure that you get the most out of your internal links. The first is to ensure that you use the proper anchor text. When you link from page A to page B you should use your primary keyword on page B as the anchor text for your link. If you do that on every page then you should improve your SEO tremendously. Always use the primary keyword of the page to which you are linking no matter which page you are linking from.
The second way to use your internal links is to make sure they are html links and not dynamic links. Mouseovers, blinking text, and drop down menus are often used as features of navigation bars and they generally work against webmasters where SEO is concerned. The best way to improve your SEO with internal links is to make sure that your navigational bar is HTML-based.
If you do these two things on your website then your internal link structure will be stronger than ever before.