Month: July 2018

Do you know the difference between anchor text and a call to action? A call to action is any phrase that you use on your website or blog to get a user to do something. You can ask for a sale, a newsletter subscription, or just simply say “click here”. That’s a call to action. 2018.

Anchor text is using keywords within a hypertext link to assist the search engines in valuing that link for search marketing purposes. But can it serve as a call to action?

The short answer is, yes. In fact, using anchor text as a call to action is a powerful linking technique because not only do you get the search engine marketing benefits that go with using the anchor text, but if the link is an effective call to action then you’ll also increase your sales and marketing power. It will lead to increased conversions.

An example of a good link with a strong call to action and well-placed anchor text is right here below:

Click here to earn more about our SEO Service

Notice the phrase “SEO Service”. That’s my anchor text. But “learn more about SEO” could just as well be the anchor text. It’s a phrase that some people, albeit fewer, might use to search for information online. And it’s a link. The call to action is “click here”. It’s clear what I want my reader to do. If they are interested in link building they should click the link to learn how to do it. Anyone interested in learning about link building is promised a benefit. And that’s how you use anchor text as a call to action.

Premium WordPress Themes – Nofollow Attribute

Here’s another interesting new angle on a product that may be a good one, but since I haven’t used it I can’t vouch for it. But the interesting thing about this article is a startling statistic:

What’s this mean? Most of the people using nofollow as an attribute are doing it for PageRank sculpting reasons. They’re not selling links at all, which is the original reason Google introduced nofollow so that link sellers could sell links and not be penalized for selling PageRank. Instead, it’s being used differently. Three quick questions:

• Does this mean link sellers are still selling PageRank?
• Is the PageRank sculpting practice all that effective for those webmasters who are using it?
• Will Google kill the nofollow attribute?

If you’ve been reading this blog the last few days then you know that Google’s Matt Cutts has publicly stated that PageRank sculpting is not all that effective. Is that just Googlespeak for “don’t do it guys”? Maybe Google really doesn’t like PageRank sculpting and their just trying to find a nice way of discouraging webmasters from doing it. Nevertheless, it appears their efforts aren’t working. People are doing it anyway.

That leads to the question, Will Google kill it? Will nofollow be trashed as a failed experiment? Would webmasters using PageRank do better in the long run by not using it? What do you think? Is Google on the verge of pissing off a lot of big site owners again with another change to its algorithms or will this just blow over as another development in Web history?

Premium WordPress Themes – Build Authority

This blog post may be about PageRank sculpting, but it’s really about something else: The value of outbound linking.

Many site owners believe they should just link to themselves internally. That’s not very smart, actually. Outbound linking really helps you in a number of ways.

• If done smartly, it can increase your PageRank
• Again, if done smartly, your human visitors will see you as someone who is an authority who is willing to link to other sites if they have value
• You’ll be seen by search engine bots and humans as a high value site
• Your site becomes more social and you’ll get more participation from others
• Outbound links can sometimes leave an automatic trackback on another website, which can deliver additional traffic to your site

Reserving all of your links to internal pages may seem like a smart thing to do, but it’s really not. The linking strategy is one that ecompasses a variety of internal and outbound links that shows your site visitors that you are willing to share useful and valuable high authority resources with them.

Premium WordPress Themes – Cool Ideas

When it comes to link building there are a lot of ideas floating around. Most of them you’ve probably heard of:

• Article marketing
• Directory submissions
• Link baiting
• Online publicity
• Social media marketing
• Give away a blog theme
• Throw a contest

You get the picture. They’re all over the place. And these ideas have been rehashed over and over again. But I’ve got 5 link building methods that I’ll mention below that don’t get mentioned very often and they are really cool and unique to implement. Try them out!

• Start a microblog – Seriously, I’m not talking about Twitter or Tumblr here. I’m talking about a standalone miniature blog. WordPress theme and all. For $10 a year you can build a little blog site, throw an article or two on it and link it back to your website then totally forget about it. When that site is 10 years old you’ll have one awesome inbound link.
• Post in .gov and .edu forums – It’s no secret that .gov and .edu domain names are really valuable. The links in particular are really valuable. I mean, really valuable.
• Be a guest blogger – This one is starting to pick up steam, but it’s not quite to the point of being real popular yet. Blog for another blog in your niche. You’ll get a link.
• Join Rateitall – Post a review, get rated, and rate others’ reviews. Get links.
• Start a petition – Encourage people in your niche to sign it.

There are plenty more ways to build links. In fact, Carl Ocab has 69 link building ideas right here. Check them out.

When it comes to building links to a website, webmasters have tried a variety of methods over the years. Some of those have been very powerful and some of them have been banned, or penalized, by the search engines. But one method of link building that has remained as effective, and as acceptable, as it was on the very first day of the Internet is article marketing. for 2018.

But what does article marketing entail?

Well, first, it means you will write articles on a consistent basis and submit them through article directories online. However, a newer method of article marketing involves submitting articles directly to publishers who are seeking exclusive original content. Both methods are great ways to build inbound links.

If you’ve decided that article marketing is the way you want to go to drive traffic to your website, the place you need to start is with keywords. You must conduct keyword research and figure out what your most important keywords are. Secondly, you need to build a website. You can’t build links to something that doesn’t exist. And you can use the same keywords for your articles that you use for your website; in fact, I highly recommend that you do.

Effective article marketing requires a unique mindset. You must be diligent and patient. To do it correctly, here’s what you need to think about:

• Quality – Don’t just spurn out cheap content and expect people will visit your website. Make your article a high quality article with original content.
• Original Content – Original content is always better than rewritten fluff and PLR. Private Label Rights articles, if they are going to be any good to you must be rewritten extensively. But the time it takes to rewrite an article and make it look new and original is about the same amount of time to write an article from scratch. You might as well just write original content.
• Keep It Short – Make your articles easy to read in one sitting. 400-700 words is best.
• Be Informative – Give you reader something meaty. No fluff. Provide useful, relevant, and high quality information that can’t be found anywhere else. That’s how you build credibility and trust.
• Don’t Use Too Many Links – Too many links makes your article look spammy. You are trying to build a good reputation. Just provide one or two links in your author resource box and promote the same website.
• Be Focused – If you maintain your focus and write aritcles consistently over time then you can build some good, solid links back to your website.

Link building through articles is hard work and takes a lot of time. That’s why only the truly dedicated commit to it. Are you that dedicated?

Premium WordPress Themes – Link Building Efforts

It’s all about spam. While some sites, like Twitter, nofollow all their links in an attempt to discourage spam (because it works so well on Twitter, huhn?), Yahoo! Answers has decided to go another route in controlling spam. They’re just not going to activate your links.

That’s right, according to the Yahoo! Answers Blog, URLs posted by Level 1 users, new users, will not be activated. In order to see your URLs activated, you’ll have to become a Level 2 user. In other words, you must first be initiated and accepted by the community leaders.

I’ve seen this type of thing happening more and more in the last couple of years and I think it will happen even more going forward. Web communities are becoming extremely sensitive to search engine spam. And if a website – like Yahoo! Answers, for instance – is a popular destination for people trying to game a quick, cheap link then it will be a haven for spammers. The reason sites become spam havens is because they have so much value to contribute to legitimate marketing efforts. It’s a classic take of you take the bad with the good.

Only now, the bad isn’t so good if you’re on the bad team. I say Yay Yahoo! Answers! Make them earn the right to be a linker.

Premium WordPress Themes – Building Links

A reader asked me a question in a recent blog comment, so I decided to write a blog post about this topic. The question was: When it comes to link building, which is better: Articles or directory submissions?

Before we answer that question, let’s answer a more fundamental question: Why do you need links in the first place?

Links are important for a couple of reasons. First, they are a method of driving traffic to your website and to build and increase your online trust factor. In fact, place enough links in all the right places and you can drive targeted traffic to your most important web pages. Secondly, links are good for offsite search engine optimization purposes. All the major search engines base their ranking algorithms in part on link analysis. The most sophisticated of the link analysis algorithms is Google’s. The largest search engine on the Web judge link quality on factors such as anchor text relevance, PageRank of the linking page, link age, page relevance, diversity of link sources, and several other factors. Get the right mix of links and you can watch your page rankings go from mediocre to good or good to great in a short time.

So what is better for building links? Directory submissions or articles?

One way to think about this is to ask yourself which of these is better equipped to deliver you links that meet one or more of the above-mentioned criteria. Directory submissions, if done correctly, can deliver great link juice based on domain age, page age, and link age, relevance factors, and several other factors important to link analysis. But it’s only one link. One article, however, has the potential to do all of the above more than once. In fact, one article has the potential to build more solid links over time than 100 directory submissions. And if you multiply the potential by 100 articles at 100 directories, well, you can see the potential multiply exponentially. Either way, I normally recommend submitting your website to the top online directories and even industry/association specific directories. For article submission, eZine is great and also writing for industry specific websites/blogs is another great way to place your articles, increase visitors and highly relevant link popularity.

Directory submissions is a one-time thing. You submit and your done. The only real numbers aspect of it to think about it how many directory submissions you want to make. The more you do the better your chances of building solid links. Articles, on the other hand, are more effective is you maintain a consistent submission pace over a period of time. But because one article has more potential long-term in building the right links in the right places than a hundred, or a thousand, directory submissions, I’m going to have to fall down on the article side on this one.

If you are new to webmastering you may have heard of a bounce rate. But what is it? There really are two ways to define bounce rate. Every are not only beautifully designed for your business.

• Percentage of Visitors Who See One Page – Some analytics software define bounce rate as the percentage of people who only view one page on your website. They may stay on that one page for a couple of minutes, but they don’t go any further. They read a little bit and move on. You don’t have enough mojo to keep them around longer, therefore they “bounce” off to somewhere else.
• Percentage Of Visitors Who Leave Your Site After A Short Period Of Time – Another way to measure bounce rate is by the length of time visitors spend on your site. Most analytics software define this amount of time as five seconds or less. Some use a minute. But whatever the length of time is, it isn’t long enough to say that the visitor has a real interest in your content.

Ideally, you want your site visitors to stick around long enough to order something. If you run a retail site, you want them to checkout. If you sell services, you want them to purchase, or come back later and make a purchase. But you want them to be genuinely interested in what you have to offer. If your site is an affiliate site then you want your visitors to purchase from your affiliates. To do that, they’ve got to stick around long enough to be genuinely interested in your content.

The best way to ensure that people stick around is to give them what they want. Understand what your target market wants and provide it for them. That means making the absolute most out of your content. But it also means marketing your website to the search engines effectively. Your bounce rate is an important part of analytics and can tell you a great deal about your traffic and the quality of visitors you are getting.

WordPress Premium Themes – Webmaster Central

The Google Webmaster Central Blog posted a review of its developments from last year just two days ago. It was a good list. If I were to say which development is the most important I’d have to go with the Video Sitemaps announcement last month. As more and more people go online and more people start using higher bandwidth connections, more marketers will start using video. This will become a very important tool for a lot of viral video marketers in 2008. It also has huge potential to be a long-lasting tool that will serve webmasters for many years to come, and will only improve along the way.

Other notable developments for Google Webmaster Central last year include:

• Moved out of beta
• Extended support for link queries
• Introduction of the Message Center
• Robots.txt file analyzer
• Geographic targeting feature

I highly recommend that you subscribe to the Google Webmaster Central Blog. It’s one of the most important tools for webmasters anywhere online.

WordPress Premium Themes – Blogging Platform

Not everyone uses WordPress for blogging and if current predictions from none other than Aaron Wall of SEO Book, “In the next 2 or 3 years, Drupal will be the CMS of choice.” These are echoes of what Brain Turner of Web Pro News said a couple of months ago when he said to, keep an eye out on Drupal as a potential CMS for the future.” I must confess that before reading Aaron Wall’s article, I had not looked into Drupal much, but his write up got me interested and I have to say, it looks good.

Turner makes some very interesting observations in his article which I feel worthy of repeating.
On integrating websites:

I think it’s especially important to leave plenty of room to manoeuvre with video, because if you can make & integrate that into a website, you have become a TV channel – and that means potential syndication in the still embryonic but rapidly expanding IPTV market.

On WordPress:

My problem as a webmaster is that while WordPress suits blogs and small sites fine, it simply isn’t geared to community participation – featured author and commentator profile pages are not a default part of the set-up, plus WordPress has never really integrated community forums.

I love WordPress as a blogging platform, but I do tend to agree that it is somewhat limited. Nucleus CMS is a little better, but still very much blog oriented. Joomla is an alternative and while it has some very good points to it, the blogging platform is just plain nasty.

On Joomla:

(Note on Joomla: I’ve never liked the structure or coding – seems a very bloated, over-crowded attempt to create a CMS that somehow seems to struggle with basic functionality. Having been asked to look at SEO issues with Joomla a few times, I’ve developed an complete dislike of the platform – so much so that when a charity recently approached me looking for free SEO work on their CMS, I advised they would do better if I rebuilt it in WordPress for them.)

I tend to take a less harsh view on Joomla, it has some very good points to it. It is easy to install and pretty intuitive, but it is a little bloated and requires quite a bit of customization. In my examination of Drupal, I have to say it looks very nice indeed. There are a large number of high quality free themes and looks like it will be ready to go straight out of the box. That is a refreshing change. Keep an eye on Drupal, it looks great and I think that no small number of people are going to be thinking the same thing. I would say it is going to start taking off over 2008. I don’t see any established WordPress blogs making the switch. WordPress covers basic blogging needs and can be enhanced enough with plug-ins to keep doing what it is required to do.

WordPress Premium Themes – Metrics for Your Blogs

There are some great metrics plug-ins for popular blog scripts. Metrics is a great way to give you further insight into what is going on in your blog, especially if you are not the only person writing. Metrics programs will give you all sorts of useful information relating to your site. If you want to know how many words your writers have written, or how well they converse with their audience, check the metrics. Metrics can help you to identify your key writers.

As a general rule, if you are running a blog as a full time enterprise and have more than one writer, then you should definitely consider metrics. Even if you are the only writer, metrics might be worth taking a look at. If nothing else it gives you feedback of what you are doing on your site.

One way to enhance your website is to add a gadget or two. Google Gadgets helps you do that so easily. themes with advanced woocommerce support for you. There are more than 45,000 Google gadgets to choose from in several categories, including:

• News
• Communication
• Tools
• Finance
• Sports
• Fun & Games
• Lifestyle
• Technology

You can choose from gadget currently available or create your own. You simply choose the gadget you want to add to your website and insert the code where you think it fits.

It’s easy to search for the gadgets you want. You can search by category or by keyword simply by typing in the keyword into the Google Gadget search box and seeing what’s available. Through the Google Gadget interface, you can contact the gadget developer or view the source code. Then you just copy/paste the code into your web page and your visitors can benefit from the gadget.

Google gadgets make your website sticky and can also increase the Search Engine Optimization as many gadgets related to your niche operate on keyword usage. Get a gadget that closely matches your niche topic and your Google juice goes up as well.

Premium WordPress Themes – Tracking Conversions

Tracking conversions is one of the most important aspects of running a business online. If you don’t know how your sales pages are operating and how successful or unsuccessful they are then you have no idea on how to improve them. That’s why tracking conversions is so important.

It’s really simple to track your conversions. The difficult part is analyzing your results. Seemingly good results can sometimes be improved upon just by tweaking your sales or landing page a little. One change to your landing page can increase your conversions by a considerable amount, but to do that you have to know what to improve and that’s where conversion tracking comes in.

There are different analytics programs you can use for tracking your conversions. I like Google Analytics because it’s free and because it’s also tied to your Google AdWords account. If you are driving traffic to your landing page with pay per click ads from Google AdWords then you can track your conversions with a simple piece of code that you add to your landing page.

Don’t confuse your conversion tracking code with your Google Analytics code, however. They are two pieces of code. You’ll need to add your Google Analytics code in order to track how much traffic your PPC ads are delivering to your pages. But you need your conversion tracking code in order to track your sales. The analytics code goes on your landing page. The conversion tracking code goes on the “Thank you” page that your visitors see when they purchase your product. That’s so that the conversion tracking code can register the sale that has just been made.

To get the code, log into your Google AdWords account and click on “Conversion Tracking” in the green bar at the top of the page. On the left side of the page, near the bottom, you’ll see a box. In that box is a link using the words “Get conversion page code.” Click on that link. You’ll have to choose the type of conversion that you want to track. Just follow the instructions in that part of the Google AdWords system. It’s pretty simple.

Premium WordPress Themes – More Money

You’ve likely heard of cookies and session IDs. The difference between a cookie and a session ID, briefly, is that a session ID expires after a user closes their browser or leaves your website. The cookie is downloaded to the website visitors hard drive and the next time they arrive at your site you are able to see what they’ve viewed or purchased in the past. That information can be extremely valuable.

• With cookies, you can learn your users’ navigational preferences and tailor them to suit those preferences. In other words, if you have content on a tier 3 structure and there are multiple paths to a certain page, a cookie can tell you whether a visitor prefers to take Path A or Path B to get that specific content. You can then tailor your offerings to narrow down that navigational path for each user.
• Cookies also allow you to maintain password-protected web pages, or membership sites, and show only those features that require a password to users with a cookie that has a password stored on it. Non-registered users will get the “plain vanilla” version while your registered users can enjoy all the benefits of your content.
• Cookies can also restrict search engines from accessing and indexing certain portions or web pages on your website while allowing registered users the full benefit of the content.
• One of the most powerful uses for cookies and session IDs is to tailor your product offerings to users based on past purchases. Amazon.com has gotten real good at this. If you know that a certain user has a preference for yellow widgets versus blue then if you roll out a new product called Super-Duper Yellow Widget then your cookie can let you know when visitors with that preference are on your site. Your content will then be tailored to make an offer to those visitors while ignoring the visitors who prefer blue widgets.
• Cookies can also tailor your advertising toward visitors with certain content preferences – even on the same page. For instance, if that yellow widget customer decides to visit the blue widget page then they’ll still see ads for yellow widgets even though that page normally displays ads for blue widgets.
• Of course, the most common usage for cookies and session IDs is to improve user experience. Cookies can remember your visitors’ passwords and allow them to visit your site without having to login manually every time. You can even program the cookie to give your visitors a choice about that as some users are more concerned with privacy issues.
• Cookies can also help you tailor your advertising preferences to certain types of advertisers who have shows a tendency to prefer certain types of content over others for their advertising purposes.

Cookies are very powerful and can be useful to you, your advertisers, search engines, and your visitors. Information can be collected on all of the above from all of the above for all of the above.

Every time you update the web pages on your website you should test your new updates in the most popular Internet browsers. Some new webmasters make the mistake of thinking that if you test for Internet Explorer then that is enough. That isn’t true. Mozilla Firefox use is gaining a lot of ground so if you don’t test for Firefox usage then you’ll miss out on a lot of good website visitors if your web pages don’t look the way you want them to. Even if you test for Firefox and IE you’ll still miss out on valuable traffic as there are other browsers that get quite a bit of usage. Best s for your business. The following list of browsers should be tested with your web pages and this is the minimum:

• Internet Explorer
• Firefox
• Safari
• Google Chrome
• Opera
• Flock

These are currently the most popular web browsers on the market and while the smaller browsers do not enjoy huge usage, there are enough users that you should test your web pages for them. IE and Firefox you have likely heard of. Safari is used by the majority of Mac users although there is now a version for Windows. Chrome is Google’s new browser that involves the aggregation of features from several other browsers. Flock is popular among social media users so I wouldn’t leave that one out. And Opera has a few unique features that make it attractive to a small minority of Internet users. Be sure to test your web page updates in these browsers before uploading them to your website.

HTML With APIs: Where W3C Standards Are Moving

I’ve had a chance to look over some of the proposed though changing specifications for a work in progress: HTML 5.0. I’m impressed with some of those proposed changes and you’ll soon see why.

The W3C is a consortium of volunteers who participate in discussions about ways to improve web development standards. These volunteers look at the code involved and suggest standards that all web masters can implement to make it easier for the browser market and developer market to work together for common standards. They started to propose new changes to HTML, current version HTML 4.0, back in 2004 and have been working on development since.

After looking over some of the proposed changes at this stage of development, I’ve found three aspects of HTML 5, assuming these end up in the final version, that I quite like:

• Proposed web page structure
• Proposed new formset attributes
• The use of APIs

First, proposed web page structure, if implemented, will have your page elements defined as article, header, footer, nav, and so on. This will make it a lot easier for new webmasters to create the sections for their web pages and much easier to identify as well for the browser. This will streamline the code and the coding. I like it.

New formset features simply allow you to require that certain form boxes to be filled in, which will benefit webmasters and search engine optimization experts to a great degree.

But the use of APIs for HTML 5 is the part that really gets me excited. These APIs will allow for easier embedding of audio and video contact, allow webmasters to add drag and drop features to their web pages, enabling of off-line web applications, allowances for user notifications, and these are just to name a few. These APIs will allow all webmasters to enter into Web 2.0 without having to rely on third-party applications as often. You can essentially create a widget within your web page rather than installing a third-party created widget. Nice.

While these proposed changes have me excited about the way that HTML 5 is coming along, we are still far from approval. If you try to implement these changes now you will likely see your web pages not working this time next year. Changes will continue.

If you’d like to stay abreast of moving HTML 5 standards, you can join the mailing list. Read more about HTML 5 and its development at the W3C website.

How To Check The Number Of Site Pages You Have Indexed At The Search Engines

From time to time you may want to check your search engine saturation. That’s a fancy name for the number of web pages you have indexed at each of the search engines. Each of the search engines has a quick, easy way to check how pages are indexed for any website on the web. Not only can you check the stats for your own website, but you can check the stats for any other website online – even your competition.

Go to any of the three major search engines and type in site: followed by your site’s URL. Make sure that you include the http: in the URL. What you’ll get in return is a list of web page on that domain that are indexed by that particular search engine.

At Google, on the right above your results, you’ll see something like 1-10 of 208. Each page of Google results shows 10 results. The final number (208) is the total number of pages you have indexed at Google. You’ll see something similar at both Yahoo! and MSN Live. In Yahoo!, it will be on the left above the results and beside the number of pages indexed you’ll see a little box labeled “inlinks”. That tells you how many inbound links point the that domain. MSN Live will list your results the same way Google does it, such as 1-10 of 99 results. It appears above your results on the left side of the page.

Watching TV series or movies under the open sky has always been a fantasy for numbers of people. Really, under the open sky and open field can attract anyone. Watching your favorite movies under the open sky is a great experience because you can feel the nature as well. So to fulfilling the desire of people, technology has invented outdoor projects.

Outdoor projectors specially designed for the outdoor purposes. There are different sizes of outdoor projectors are available in the market. If you want to get more technical information about outdoor projectors, then you can get more on the Robert Smith’s blog. Well, the outdoor projector can change your open field into a home theater.

You need to know –

In this section of the article, we are going to consider several factors that affect your buying process. Those imperative and technical things about outdoor projector have discussed below:

1. Resolution

Projector has a various purpose, i.e., you can use your projector at your home as a home theater as well as in the office for a presentation. Buying purposes can be anything, but good quality of resolution is must in each situation. You can get a premium quality projector, but you will have to pay the better amount for it.

2. Portability

You must check the portability aspects of your projector. In the case, if you want to install in a fixed position as a home theater, then you don’t have a need to think about the portability at all. On another hand, if you want to carry it to your every business tour for business presentations then don’t forget to consider portability of projector.

Hope so you that above-given information help you to select the right one outdoor projector. You can get much more with the help of projector blog online.

Website security is one of the most important aspects of running a website. Particularly if you are using a CMS – content management system – because open source systems like Joomla, WordPress, and Drupal are often updated and if you don’t use the latest version you could be vulnerable to a security leak or a hack. If you’ve ever had it happen then you know the dangers. for your quality sites.

Google Webmaster Central wrote a great blog post today about hacking and website security. I heartily recommend reading this post and you should make an effort to stay abreast of the latest security techniques for whatever system you are using.

HTML-based websites are not immune either. They can be hacked just as easily as any other, especially if you have a lot of code, widgets, or other applications on your site. If you use open source widget creators, Javascript, or add applications to your site for your users, those things can be entryways to a hacker sneaking in to use your site as a spam headquarters, malicious malware drop, or cookie hijacking.

While most webmasters and website owners probably have nothing to worry about, you should take every precaution to oversee your site’s security. It’s an important issue…sometimes its not all about search engine optimization!

Premium WordPress Themes – Live Chat Tracking

Ever wonder how many of your phone calls are converting to sales? Wonder what percentage of your website visits result in direct phone calls and what percentage of those convert to sales? Well, thanks to a partnership between Google Analytics and Mongoose Metrics, you can know that.

The service acts through a tool-free 800-number provided by Moongoose Metricks, which is also tied to your Google Analytics account to enable the tracking. The hitch is you need a different toll-free number for every keyword you want to track. Whether or not that expense is worth is up to you, but the toll-free numbers are supposedly affordable. The service starts at $35 per month.

A similar service being offered by Google Analytics is tracking for your live chat sessions. This service is provided by LivePerson in partnership with Google Analytics. Wow!

Both of these services seem very valuable for your search engine optimization efforts. If you’ve been looking for a way to track conversions for your live chat sessions and phone calls, now you have it. For more information on both services, check out this blog post at the Google Analytics Blog.

Premium WordPress Themes – Other Nefarious PITAs

Has your website been hacked? Do you have an onerous scraper stealing your content. Or maybe you’ve been trolled or otherwise snizzled upon (don’t ask me what it means, but it sounds nasty doesn’t it?)? You can take care of those pesky little pains the arses (PITAs) once and for all just by adding a little snippet of code in your .htaccess.

Before I tell you what the code is, let’s review what an .htaccess is. It’s a little text file that allows you to overwrite some directions within your directories. You can do all sorts of things with your .htaccess including forbidding robots from crawling your site, redirecting some URLs to others, and protecting some pages with passwords. It’s a useful document.

You can create an .htaccess if your server is Apache-based. If you are on an NT server then the .htaccess won’t help you.

The first deny order (123.456.78.90) is explicit. It tells web browsers to not allow a certain IP address from viewing your website. The second order (098.76.54) tells web browsers not allow a whole block of IP addresses from viewing your website. You might use that one if you’ve noticed a family of spammers, scrapers, or hackers infiltrated you. Sometimes you’ll shut one down only to get hit by another. Blocking whole IP addresses might take care of an entire server if you need to.

To create your .htaccess, open up Notepad and save it as a blank document. Then you can write in any code you need to in order to make the changes that you want to make.

Premium WordPress Themes – Navigation Patterns

Google Analytics has a cool feature that I thought I’d share with you. It allows you to see at a glance where your visitors have been on your website. You can follow their navigation from entrance to exit, seeing each page’s bounce rate and entrance and exit links at a glance.

Here’s how you access this feature in Google Analytics:

• Log in to Google Analytics account
• Click on the account and website you want to analyze
• Scroll down to the Content Overview box and click “view report”
• Click on the Navigation Summary link

Here you can see what percentages of your visitors entered any particular page on your site and what percentage came to each page from previous pages. You can also see how many visitors exited from each page and what percentage went on to view other pages as well as which specific pages those visitors came from and went. This data is available for each page on your website.

At the top of your stats, below the graph, you can see how many page views each page had for the time period you are measuring. This is good information to not only make improvement to your website but also see how effective your search engine optimization efforts are over a period of time.

This information is very valuable in telling you how each page on your website relates to other pages. It can also tell you whether your ’s structure is working for you. Are people leaving your most important landing pages without visiting other pages on your website? Are they coming to your most important landing pages from other pages on your site that you didn’t anticipate? Perhaps you can find a way to capitalize on that information.